If you’re still working on those New Year’s resolutions, perhaps today’s title can help! Emile Coué’s “formula” might be considered one of the originals in the ‘self-help’ genre. His theory worked along the lines of auto-suggestion: you could talk yourself — or someone else — into the desired result by sheer repetition. The classic example was “Every day, in every way, I am getting better and better.” If nothing else, this phrase has a gentle rhyme to it that makes it a genuine 1920s earworm!
Flip through the pages below to get some inspiration for your self-transformation or follow this link to read The practice of autosuggestion by the method of Emile Coué (1922).